Friday, August 12, 2011

Etsy's New Default Relevancy Search and How it Effects Your Shop

This article is a repost of an article I wrote for the Sellers Assisting Sellers Etsy Team, of which I am the team Captain.  Obviously the new default relevancy search that Etsy has rolled out has a lot of sellers concerned and hopefully this will answer some questions.  ~ Sandie


Hopefully you've already seen the info on changes Etsy rolled out last week, which will soon make "relevancy" the default search. However, if you haven't I'll give you the "411" and help you determine what you can do to make those changes work to your benefit in Etsy searches.

When searching on Etsy you have options to the narrow the searches. We are focusing on "relevancy" for this article, as it appears that more people are searching via relevancy - and soon it will be the default search.

❀ Item titles are now given more weight. Tags are important but your item title is even more critical. As titles are the most direct way for sellers to explain what they have, Etsy has given them more weight in Etsy searches. This means that it is critical that you have complete, accurate and descriptive titles for all the items you list. (Remember do not use the "name" you have given your art as a title, but describe what it is.)

GOOD title "Original Painting, Acrylic Seascape, Southern California Pacific Ocean Cliffs, Blue Green Turquoise, 11 x 17"
Not so good title: "The Calm Before The Storm, Seascape 11 x 17"

❀ Words that appear at the beginning of your title are given more weight. So, you will want to put the defining word/s of your item (sign, photo, bracelet, art print, oil painting, earrings, baby hat, coffee table, etc.) in the first 2-3 words. You will see better results if you put the most important characteristics of your item at the beginning of your title.

GOOD title: "Pearl Earrings, Sterling Silver Amethyst Beads, Extra Long Dangles, French Hooks"
Not so good title: "Elegant, Dressy, Fancy Handmade, Evening Style Pearl and Amethyst Earrings"

❀ Exact word pairs are now given more weight. If your search includes 2 or more words, Etsy will prioritize the search results that have those exact 2 words next to each other. For example, if I search for “California Seascape”, items that contain “California Seascape” (exactly) in the titles or tags will appear higher than ”Seascape Photo of a California Beach".

❀ Recency will also factor into searches sorted by relevancy. When a broad search (like “photo print”) returns a huge number of results, Etsy gives some priority to the most recently listed items in that search.

Before the Holidays take over our thoughts and shops, now is a great time to revamp your titles and make sure you use accurate descriptive words, putting the emphasis on the beginning of the title. If you do this - and someone is searching for items like what you make - you are more likely to show prominently in searches on Etsy.

Recent Etsy Blog Article on the Relevancy Search.
Etsy forum post from Frank/Etsy:  Relevancy Update

Have a great week, everyone!



Captain, Sellers Assisting Sellers Etsy Team

7 comments:

Linda B said...

Thanks for the simply stated information.

Michele of By Your Side said...

Thank you Sandie for such an easy to understand article! Looks like I am going to have a lot of work, but your article will make it less painful!
Thank you for sharing!
Have a GREAT weekend,
~Michele

Hayden Otton said...

A better explanation than the one Etsy posted earlier.

thank you
Hayden

Michelle said...

Hi Sandie! Great Post! I have also tried to use different descriptive titles as well for my same or similar items. I used to just copy and paste the same title into almost all my listings that were the same and now I change it up a bit so that some of my items will get pulled for different searches. For example I use "custom burp cloths" for some listings and then "Personalized Burp Cloths" or "Baby spit rags" for others. All three mean the same thing, but different people call them different things. I also found that the first 3 words in your title carry the most weight in a search.

Jennifer Gerlach Jewelry said...

Thank you for such a great, informative article!! Looks like I'm spending today revamping my Etsy titles. Thank you again.

HIDE A HEART said...

Outstanding Sandie- Thank you very much for the simple to understand clarification!
MCatherine

Siany said...

Thank you for the tips Sandie, I thought that it is one of the simplest clearest tips I've read so far! bravo :) I'll definitely edit my product description right now...
http://sianykitty.etsy.com